Abidjan, September 16, 2024 – The Ivorian Football Federation (FIF) and Chic Shop Supermarkets have renewed their long-standing partnership for an additional two years. The signing ceremony, held at Chic Shop’s Riviera location, gathered key figures including Her Excellency Karaki Magida, Ambassador of Lebanon to Côte d'Ivoire, and Jean-Marc Yacé, Mayor of Cocody.

Yacine Idriss Diallo, President of FIF, expressed his gratitude for the continued collaboration, highlighting the mutual trust built over the years. "Chic Shop has stood by FIF for many years, and now we’re taking it further. The Executive Committee and I are grateful for this confidence. You were with us during the CAN (African Cup of Nations), and we are proud to present you this victory," he said. Diallo also reaffirmed FIF’s dedication to securing future achievements, such as qualifying for the 2025 CAN and the upcoming World Cup.

Khanafer Rachid, CEO of Chic Shop, reflected on the partnership that began in 2006 and shared his excitement for the future. "This renewed partnership showcases our commitment to supporting Ivorian football. Chic Shop is proud to have stood alongside the Elephants and will continue to back their successes. This renewal marks the beginning of a more ambitious chapter as we work together to promote the sport and support future generations," Rachid remarked.